How To Start a Business As a Coach Without Feeling Overwhelmed

If you want to learn how to start a business as a coach, then you’re in the right place.

While there are so many strategies and tips available if you search on the internet, it can get so confusing and overwhelming can’t it?

We don’t want that to happen to you.

Which is why, we’re going to talk about how easy it is to launch your coaching business, and how you can build it one step at a time, so that it doesn’t appear like a chore, but a fun activity, that you will look forward to each day.

Sound good?


So let’s look at how to start a business as a coach, the fun and easy way.

Step 1: Do It For the Right Reason (Tough Love Alert!)

I am sure you’re a little surprised that we’re not diving into the technical nitty gritty of starting a coaching business, but instead, working on the psychological aspect first.

But that’s for a good reason.

Having worked with many coaches in the industry, we can tell you that, one of the primary causes of failure as a coach, is not the lack of ability, it is not even a lack of technical knowhow, but it is the lack of a clear understanding about what running a coaching business really involves.

People who start a coaching business for the wrong reason are likely to give up pretty soon.

No judgement here, but if you’re considering being a coach because someone told you that you’ll be working from a laptop, sipping orange juice, sitting on a beach in Thailand, then that’s not entirely true.

Coaching is a legitimate, serious business that requires the same amount of effort and enthusiasm as in any other business.

And while people have often marketed it the “wrong way,” calling it a lifestyle business, it really isn’t exactly the way they have portrayed it.

Service comes first, lifestyle comes later.

What this means is, you’ll be working very hard in the beginning, and there’s a good chance you won’t see much money coming in to start with.

Forget lifestyle, in the early days, anyway; indeed you’re even pretty likely to use your savings to put food on the table for a while.

So unless you are doing it for the right reason, don’t do it. You’d be wasting your time.

Still here? Good!

Now that we’ve got that out of the way, here’s when it is right to start a coaching business.

Pay attention to this, this is important.

The right reason for starting a coaching business is when you just can’t help it.

Do you know what that means? It means you’re inspired, you’re on fire, maybe you’ve overcome a specific life situation, and now you are stirred up to go and help someone else do the same.

And you don’t care if you make any money doing it.

You don’t care if it will make you rich or not.

You just want to do it, because you know in your gut that it is the right thing to do, to help those who are in a similar situation to the one you were in, and you’re determined that you are going to be the one to give a helping hand.

That’s all there is to it.

If this is the central motivation that is the driving force for wanting to start a coaching business, then you’re on the right track.

Anything else, and you’re going to dread it.

If what you just read made you feel like saying,

‘Yes! I know what you mean!’ Or

‘Wow, I am so glad I am reading this, because this tells me I am on the right track.

Then you go girl or guy!

So that is it. That was the first step on how to start a business as a coach, simply knowing the right reason for doing it.

Step 2: Join A Coaching Business Community

Maybe you’re considering quitting your job and starting your own coaching business. Maybe you want to do this as a side hustle. Either way, trying to go at it alone can appear more like you’re Alice in Wonderland.

You will run into so many situations, so many questions, and you don’t want to be hopping on a search engine each time to get an answer.

Life as a coach becomes far easier when you build it with the support of a community of like-minded people.

Some of the common situations you’re likely to bump into are:

Do I need a website?

Where should I be marketing my business?

Do I need to get a certification as a coach?

How much should I charge?

How can I get feedback and testimonials when I am starting out?

And many others…

Just imagine if you had to search on the internet, each time you ran into an obstacle, it would soon start appearing like an overwhelming process.

So, take our advice and save yourself the trouble.

Go and join a coaching business community.

And guess what? You’re are in luck!

Waving hands!

We at Succeed From The Start, are probably the first such community you should check out. (Not bragging, you be the judge.)

Remember, our focus here is to show you how to start a business as a coach without being overwhelmed.

And there’s no better way than joining a coaching business community to do that.

If you want to take it a step further, you can even hire a one-on-one mentor. But things get costlier in that area, and may not seem feasible, especially when you’re starting out.

So your best bet is to join a coaching business community, where you can get the training and support you need, at a fraction of the cost of hiring a mentor.

See, we told you, we’ll show you how to start a business as a coach without feeling overwhelmed. And we like to keep up with our promises.

But that’s not all. Let’s move on to the next and final step.

Step 3: Ask, “What Can I Do Next?”

Building a solid coaching business, doesn’t require you to hustle.

It simply requires you to ask, one simple question each time. And that is, “What can I do next to move forward in my coaching business?”

Consider the activity involved in building your business to be more like a marathon, and not a sprint.

Steve Jobs and Steve Wozniak, started Apple Inc., from a garage. Do you think they knew that what they were doing then, would lead to the creation of a billion dollar empire some day?

Absolutely not.

All they did was keep taking the next step. And a step at a time, led to the creation of one of the most successful companies in the world today.

They were not hustlers, they were visionaries.

You too can be a visionary, and not think about building your business as some kind of a race to win, but rather, an exciting journey, leading to a wonderful destination, called coaching business success.

Now, let’s say you’ve decided about being a coach, and you want to complete the next step.

According to our plan above the next step is to join a coaching business community. Yes, really, we mean it.

And just to help you see the importance of being with a community, let’s consider this scenario: You get a message that appears suspicious, about some strange, or unusual offer, what do you do? You search online to see if there have been other people who have also received such a message.

Lo-and-behold, you find several comments from users on a site or a forum, where people are literally shouting to warn you, don’t mess with that message, it’s a SCAM!

And the message reaches the bin in no time.

The same goes when you have a coaching business community to back you up. Each time you run into a situation, you just raise your hand for help, and someone reaches out providing support.

We want you to start your business as a coach with as little friction as possible.

So please take it seriously. Finding the right coaching business community IS easily the next step in your efforts to start a coaching business.

That’s all there is to it.

You will be amazed at how far you can go, just be doing one thing at a time.

Don’t let any other advice on how to start a business as a coach take you off track. If there was a better way to do it, you’d be hearing about it from us.

That’s it for now.

To sum it up, starting a successful coaching business requires you to follow just 3 simple steps. First, do it for the right reason. Second, join a coaching business community. Third, be a visionary, and simply ask, what can I do next? What’s the one thing I can work on now, that will help me move forward in my business.

We hope you got a lot out of this post. If you have more questions about how to start a business as a coach, reach out to us anytime!

About the author

Angela Roth

Angela is an award winning speaker, and the founder of Succeed From The Start, a coaching business community where you can get the support and tools needed to build a thriving coaching business.

To learn more about her and how she has been helping coaches prosper, click the button below.